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Keeps Review

✓ Updated October 2026 Fair · #7 in Hair Loss & Dermatology
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Keeps score

Fair · #7 in Hair Loss & Dermatology · Data as of October 2026
Clinical credibilityWeak
Regulatory & safety recordNotable deductions
Transparency & trustWeak
Access & coverageMixed
Customer experienceGood
Value & pricingExceptional
Pillar ratings are qualitative summaries of our internal rubric; we do not publish the point weights. Read the full methodology →

TelehealthIndex scores and rankings are editorial opinions resulting from our selection, weighting, and interpretation of the factors described in our methodology.

What it is

Men's hair-loss pure play: finasteride/minoxidil from $10/mo; dermatologist medical advisors; BBB A+ since 2018.

Strengths

  • Available nationwide (50 states)
  • Money-back guarantee
  • Lower-cost pricing for the category

Considerations

  • Parent sale to glucagon-like peptide-1 (GLP-1) marketer Remedy Meds (announced Sept 2025) - integration risk
  • New York Attorney General settlement with parent Thirty Madison (Aug 24, 2026): $400,000 plus refunds over poorly disclosed auto-renewing subscriptions, price increases after the first order, and hard-to-cancel plans across Cove, Keeps, and Nurx; disclosure and cancellation reforms required
  • Upsell drift toward pricier compounded products; compounded topical finasteride under FDA Apr 2025 adverse-event alert (category-wide)
Note: this provider offers compounded medications for one or more services. Compounded medications are not FDA-approved.
Founded2018
OwnershipThirty Madison (Remedy Meds acquisition pending)
AvailabilityNationwide (50 states)
InsuranceNo
Money-back guaranteeYes
PricingFinasteride ~$25/mo; minoxidil ~$11-17/mo; compounded lines from $30/mo; quarterly billing
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Data as of October 2, 2026. Scores are editorial opinions reflecting documented business practices, transparency, pricing, access, and nonclinical consumer-service factors — not clinical quality or outcomes. Found an error? Report it →